Kevin Juliano, CAE, RCE

Let's keep learning! So many lessons came out of the COVID-19 pandemic, including the importance of clear communication about what we know and what we DON'T know about emerging infections. I'm happy to be part of the Council for Quality Health Communication: a group working to improve the quality of health information and increase trust among the public. New article by founding members Ken Rabin and Scott C. Ratzan on H5N1 in MedPage Today.

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Upcoming Public Relations Society of America (PRSA) webinar alert for those interested in how to improve understanding of financial education across your audiences. Register here: https://lnkd.in/ePQjgRUS #financialliteracy #financialeducation #pr #prsa #publicrelations #communication #professionaltraining

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Journalists are spilling the tea about what they like and don't like. Frank Strong of The Sword and the Script shared the results of a recent Cision survey. He pulled the stats that PR pros need to know about to improve their odds of success. 42% of reporters say credibility is the top challenge facing journalism. Tip: Avoid adjectives and hyperbole when you pitch. 67% of journalists use social media to source information. Tip: Keep your social feeds active and relevant. 55% of journalists want exclusives. Tip: Consider using them judiciously. #PR #publicrelationsagency #journalism

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📢 Leveraging PR Success for Fundraising 📢 Welcome to this week’s Association Insights! Today, I’m tackling a vital topic: How can you leverage PR success for fundraising with earned media? Here’s a quick breakdown: 🌟 Capitalize on Visibility: Share media mentions across your channels to boost visibility and credibility. 📰 Integrate Media Coverage: Use quotes and stories in your fundraising materials to add credibility and show media recognition. 🔗 Connect to Your Mission: Explain how positive media attention aligns with your goals and impacts your work. 💬 Engage Your Audience: Use media coverage to start conversations, encouraging supporters to share and discuss the news. By leveraging PR success effectively, you can enhance your fundraising efforts and further your association's mission. Use media visibility to build trust, engage supporters and demonstrate impact. 💡 How has your association leveraged PR success for fundraising? Share your strategies and experiences in the comments! #AssociationInsights #Fundraising #PRsuccess #Communications #MediaRelations #OnWrdUpWrd #AssociationCommunications

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Worth reading from NiemanLab: Readers prefer to click on a clear, simple headline — like this one By David Markowitz, Hillary Shulman and Todd Rogers In an era when people trust news less than ever, how can journalists break through and attract the attention of average people to provide information about their communities, the nation and the world? By not complicating things. Our research, published in Science Advances, shows that simple headlines significantly increase article engagement and clicks compared with headlines that use complex language. In our research, typical news readers preferred simple headlines over complex ones. But importantly, we found that those who actually write headlines — journalists themselves — did not. We first used data from The Washington Post and Upworthy to see how language features, such as word length and how common a word is, changed how many people clicked on an article’s headline. These datasets included over 31,000 randomized experiments — also known as A/B tests — that compared two or more headline versions of the same underlying article to determine which one generated the most clicks. Headlines with more common words — simple words like “job” instead of “occupation” — shorter headlines, and those communicated in a narrative style, with more pronouns compared with prepositions, received more clicks. For example, The Washington Post headline, “Meghan and Harry are talking to Oprah. Here’s why they shouldn’t say too much” outperformed the alternative headline, “Are Meghan and Harry spilling royal tea to Oprah? Don’t bet on it.” This example illustrates how sometimes a more straightforward headline can generate more interest. In follow-up laboratory experiments, we found that typical news readers focused more on simple rather than complex headlines because the writing was easier to understand. When journalists participated in the same experiments, they didn’t show any preference for simple headlines over complex ones. Put differently: Those who write the news appear to be less responsive to simple writing than regular audiences. Generations of communication consultants have advised that communicators follow the rather crass acronym KISS: Keep it Simple, Stupid. We suggest a modified version applied for journalists. Since KISJ isn’t all that simple, we propose: Keep It Simple, Staffers. Simplicity increases the number of people who click on a news story headline and improves reader recall of the material in the article. Most importantly, simplicity boosts reader engagement, such as how much attention they pay to the information.

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📊 Making Your Association’s Research Matter 📊 This week’s Association Insights dives into how to make your association’s research resonate with the media and public. Start by linking your findings to real-world issues like economic growth or public health—connections that make the impact of your research clear. Framing research around current trends or news increases media interest, and presenting findings in simple, relatable language or visuals like infographics helps audiences grasp complex ideas quickly. By making your research relevant, accessible and actionable, you’ll amplify its impact and ensure it captures attention. 💬 What strategies help your research stand out? Share your thoughts in the comments! #AssociationInsights #ResearchImpact #PublicRelations #OnWrdUpWrd #Communications

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How do we break through all of the noise on social media to engage our audience? And why am I a fan of the 5:3:2 rule for content? Check out my advice featured recently on Multi-Housing News. And hear from other industry experts on what's working for their organizations online. #SocialMedia #MHN #GraceHill #Engagement #reputationmanagement #ORM #digitalmarketing https://lnkd.in/eSvNxAzr

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I write press releases all the time, but always looking for tips to make them more effective. So, what makes a good press release? What makes news? Mickie Kennedy of eReleases shares best practices & tips for press release writing with me on Let's Talk PR & More! Listen live: Mon June 24 at 5pm on 88.7FM WRHU or livestream; download podcast from your favorite podcast site or Goldman Communications Group's website #LetsTalkPRandMore #publicrelations #mediarelations

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Being a member of Public Relations Global Network is one of my favorite parts of REED Public Relations. Birthdays are always special but getting nice remarks from our friends all around the world yesterday was extra special. Plus, with the time differences, I essentially had a two-day birthday! From Malaysia to Brussels and everywhere in between, read more about the Faces and Markets of #PRGN. #PublicRelations #PR #Marketing

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Broadsheet Communications client Paul Bannister, Chief Strategy Officer at Raptive, shares insights on Google's delayed cookie phase-out. The move, now postponed to 2025 pending regulatory approval, promises to reshape the $600B online advertising landscape. Bannister emphasizes the balance between consumer privacy and revenue for content creators. "The delay will benefit the ad industry by giving it more time to get ready for Google’s changes, said Paul Bannister. “People’s privacy is important and so is revenue for publishers who create great content for those people."" Read more about this significant shift in The Wall Street Journal's latest piece: Google Delays Cookie Phase-Out Following Regulatory Pushback

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📍 𝐓𝐚𝐩𝐩𝐢𝐧𝐠 𝐢𝐧𝐭𝐨 𝐇𝐲𝐩𝐞𝐫𝐥𝐨𝐜𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 📍 This week’s Association Insights focuses on the power of hyperlocal media. Here are three key situations when it’s a great fit: 🌟 𝐄𝐯𝐞𝐧𝐭 𝐏𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧: Reach regional audiences to drive attendance and awareness. 🌟 𝐌𝐞𝐦𝐛𝐞𝐫 𝐒𝐩𝐨𝐭𝐥𝐢𝐠𝐡𝐭𝐬: Share member achievements with their local community to build engagement. 🌟 𝐀𝐝𝐯𝐨𝐜𝐚𝐜𝐲 𝐄𝐟𝐟𝐨𝐫𝐭𝐬: Target stakeholders in specific regions for impactful messaging. By strategically using hyperlocal media, you can connect with audiences who matter most to your association. 💬 How have you used hyperlocal media to boost your PR efforts? Share your experiences below! #AssociationInsights #HyperlocalMedia #PRStrategy #OnWrdUpWrd

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December isn’t a dead month for communications—it’s an opportunity. While many assume reporters are winding down for the holidays, it’s actually a great time for outreach. Fewer competing pitches mean your story has a better chance to stand out, and many reporters are looking for end-of-year reflections, trends for the new year, or quick stories before their own deadlines. Don't let December go to waste. Use this time to strengthen relationships, share forward-looking insights, and tee up storylines that align with the January news cycle. #PR #PublicRelations #Communications #MediaRelations

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As election season continues to dominate headlines, PR professionals face a unique challenge: breaking through the political news to keep consumer campaigns visible. With media coverage so heavily focused on politics, PR teams need to rethink their strategies to ensure brand messages stand out. Brands that align with meaningful social or political causes can create deeper connections with their consumer base. However, the key here is to approach this concept thoughtfully and not exclude any audience groups. #publicrelations #communications #PRstrategy #policy #brandstrategy #PRtips #ELPR

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Media Relations Tip of the Day - If you are a media relations practitioner you need to subscribe/follow Top Tier Consulting, a Substack newsletter written by Jill Schildhouse and Nicole Pajer. They recently discussed a situation where one of them reached out to an agency rep as they wanted to interview one of their clients. The PR exec didn’t reply to the request because the client had paused the PR contract. This is so frustrating to hear. In this situation, you should respond to a reporter even if you have stopped working with a client. You never know when you might need to pitch this reporter again (with a new client) and the reporter will appreciate you replying promptly. #mediarelations #mediacoverage

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I heard something in a podcast post-election that has really stuck with me: "In a fragmented media environment, ubiquity is key." – John Heilmann It fits the changed communications landscape where targeting by channel is obsolete and focusing instead on the specific communications “bubbles” that surround targeted communities is key to breaking through and actually influencing people. 🌍 What’s your top tip for tailoring content to specific communities? Drop it in the comments! #AdvocacyCampaigns #CommunityEngagement

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